Page 62 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprints in KSA to contribute to booming retail and eCommerce market | iHeartEmirates
Metro Brazil, the leading retail and eCommerce company for Brazilian shapewear in the Middle

East, expanded its operations into the Kingdom of Saudi Arabia (KSA) with its commitment to
enhance the growing retail sector. Projections indicate a substantial expansion of the KSA

retail market, anticipated to reach USD 54.46 billion by 2028. Metro Brazil is poised to leverage

this growth with its state-of-the-art eCommerce platform, and best in class products, addressing

the evolving demands of the fashion retail market.

Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual
growth rate (CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This upward

trajectory in eCommerce revenue is poised to make a significant and positive impact on the

overall economy of KSA. The growth of the market is attributed to several factors such as rising

consumer spending power and economic diversification under Vision 2030, aiming to boost
productivity and become one of the largest economies in the world, especially in line with their

plans for Riyadh Expo 2030.

By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage

opportunities for growth, and contribute significantly to the flourishing economy, all while
adhering to their global expansion goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks
a pivotal milestone in our journey. This strategic step reaffirms our unwavering commitment to

innovation, customer-centricity, and global growth. Our mission is to provide unparalleled

choices in luxury fashion shapewear, tailored precisely to the discerning tastes of customers
across the KSA region. Thorough market research studies were conducted by our team of

experts to understand Saudi consumers’ demands, preferences, and purchasing habits. With a

steadfast focus on technological innovation, we will deliver a seamless and secure shopping

experience that precisely caters to the unique demands of the market. We look forward to
establishing the company as the ultimate destination for premium Brazilian brands through

various strategic partnerships and investments, thereby enriching individuals’ confidence.”

Metro Brazil’s research is centred on customising online shopping experience to successfully

meet the expectations of KSA customers by taking into account the cultural nuances and
fashion trends as well as incorporating local payment methods. While the KSA eCommerce

market is growing positively, the UAE market is projected to reach USD 9.2 billion in 2026,

creating an opportunity for Metro Brazil’s success in both these markets.

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