Page 3 - LPG EXPO PR REPORT - July 2024
P. 3
PR REPORT
LPG EXPO
July 2024
1 Press Release was issued for LPG Expo
1 Media Invite was issued for LPG Expo
4 Content Developments were made for LPG Expo
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 589,100
*Arabic Total Value of Spend 1:4 AED 2,356,400
English Total AED 256,700
*English Total Value of Spend 1:4 AED 1,026,800
TOTAL AED 3,383,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
