Page 3 - AAE PR REPORT - November 2024
P. 3

PR REPORT


                                    Al Ansari Exchange



                                               November 2024



                 2 Press Releases were issued for Al Ansari Exchange

                 2 Interviews were conducted for Al Ansari Exchange
                 16 Content Developments were made for Al Ansari Exchange

                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.



                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                               2,087,500

                  *Arabic Total Value of Spend 1:4                     AED                             8,350,000

                  English Total                                                       AED                                833,900

                  *English Total Value of Spend 1:4                    AED                             3,335,600



                  TOTAL                                                AED                           11,685,600



                 *This calculation is based on the principle that editorial has four times the value of paid-for advertising,
                 as surveys have proven that majority of readers tend to believe the veracity of editorial is four times
                 more than paid-for advertising.
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