Page 3 - FUTURE FESTIVAL PR REPORT - MAY 2024
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PR REPORT



                                       FUTURE FESTIVAL



                                                     May 2024




                    1 Press Release was issued for Future Festival

                    The Press Release was sent to all local, Pan Arab English and Arabic publications





                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.


                    Arabic Total                                          AED                   385,500


                    *Arabic Total Value of Spend 1:4                      AED                 1,542,000


                    English Total                                         AED                   280,100


                    *English Total Value of Spend 1:4                     AED                  1,120,400


                     TOTAL                                                AED                      2,662,400

                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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