Page 9 - FUTURE FESTIVAL PR REPORT - MAY 2024

through a series of engaging sessions and workshops in which participants will delve into critical

topics influencing the future of AI and its implications on various industries, including food and

beverage, mobility, hospitality, and medicine.

More importantly, this year’s event features a distinguished lineup of keynote speakers who have

made a significant impact in their respective industries, such as – Dr. Jassim Al Awadi, Digital

Transformation Principle from DU, Dr. Haythem Riahi, Co-Founder and CEO of Circe Biotics,

Mariam Hashem, Head Solutions and Partnerships of GE Healthcare, and Aram Petrosyan,

Founder and CEO, Goodini Real Estate. Jonathon Brown, CSO of Trend Hunter, will explore the

concept of 'Imagined Orders' and their impact on shaping behaviour and fostering cooperation.

Based on in-depth interviews with innovation leaders, he will present a thoughtfully curated set

of innovation strategies and methods, such as Adidas' well-known ‘Project Funeral,’ aimed at

encouraging constructive methods for assisting teams in handling failure.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, stated, “Artificial intelligence has the

potential to fundamentally disrupt Middle Eastern markets with innovative services and business

models. AI is becoming more and more prevalent in today's world, which is why it is critical to

comprehend both the various applications and benefits of AI. As a result, events like the Future

Festival play a key role in uniting innovators and enthusiasts to interact, share knowledge, and

initiate real change in the field. We therefore look forward to making the most of this opportunity,