Page 3 - ADCMC PR REPORT - AUGUST 2025
P. 3
PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
August 2025
1 Press Release was issued for ADCMC
23 Content Development were made for ADCMC
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 928,300
*Arabic Total Value of Spend 1:6 AED 5,569,800
English Total AED 652,000
*English Total Value of Spend 1:6 AED 3,912,000
TOTAL AED 9,481,800
Total Arabic Media Reach 658,042
Total English Media Reach 785,652
*This calculation is based on the principle that editorial has six times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid‐for advertising.
