Page 337 - MOE ENGLISH PR REPORT - JANUARY 2024

During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and Brew
Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE
National Barista Latte Art Championships. The competitions present participants with

the chance to qualify for the esteemed World Barista Championship. In addition, Bin
Touq observed the preparations for both the Coffee Design Awards and the Best New

Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry,
emphasizing the need for responsible practices to ensure a continuous coffee supply.

The Expo showcases regional market growth and addresses the increasing demand for
specialty coffee. It features lectures and workshops on the sustainable coffee
movement, promoting eco-friendly agricultural practices and aiming to preserve

biodiversity and improve coffee quality.

On the inaugural day, a diverse array of events and activities were held, among which 2
sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and

another session focused on significant Cold Brew approaches and featured insights
from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024
edition of the Expo is set to build upon the successes of its previous editions. It is

introducing fresh privileges and programs, including workshops and lectures, to
enhance the overall experience. The event is showcasing various global happenings

such as the Coffee Design Awards and Best New Product Awards, aimed at
acknowledging innovation and excellence in the coffee industry while fostering
collaboration and partnerships among exhibitors, visitors and leading companies.

Serving as a vital platform, the event facilitates the unveiling of new products, exchange
of expertise and knowledge, and networking with experts and innovators in the coffee

industry. This year’s Expo is featuring the Roosters Village, Cupping Room and Brew
Bar pavilions, offering diverse experiences for visitors. Additionally, a series of

interactive sessions and workshops are focussing on the most effective approaches for
resource utilisation and sustainable practices in the coffee industry.”

https://sharjah24.ae/en/Articles/2024/01/21/Minister-of-Economy-inaugurates-World-of-Coffee-2024