Page 417 - MOE ENGLISH PR REPORT - JANUARY 2024

the competitiveness of MSMEs in the global green economy by
streamlining and standardising the regulatory processes surrounding

sustainability benchmarking worldwide.

The EcoMark certification, which is based on ISO standards and

digitally enabled, will include a full suite of resources to help MSMEs

attain EcoMark status, covering document requirement guidelines and

a roadmap to progress from basic to advanced levels of sustainability,

and a standardised application process and complete eligibility
criterion for accreditors in the participating countries. The framework

will be overseen by a central body headquartered in the UAE.

The initiative was announced at the World Economic Forum annual

meeting in Davos by Dr. Thani bin Ahmed Al Zeyoudi, Minister of

State for Foreign Trade, during a panel discussion titled ‘A New Trade

Order: Inclusive Growth’.

The panel, which gathered ministers, policymakers, and academics to

explore means to better integrate LDCs, MSMEs, and female and

youth-led businesses into global trade, highlighted the need to help

emerging enterprises keep pace with increasing consumer demand for
products and services that comply with green standards.

Launching the initiative, Al Zeyoudi emphasised that MSMEs have a

pivotal role in driving the transition toward a lower-carbon economy.
However, the contribution of MSMEs such as those run and operated

by underrepresented groups including women and youth can only be

unlocked through targeted and customised support that reduces time,

https://theprint.in/world/uae-launches-new-ecomark-green-accreditation-framework-for-
msmes/1927448/