Page 3 - MBRF PR REPORT - February 2024
P. 3
PR REPORT
MBRF
February 2024
4 Press Releases were issued for MBRF
2 Statements were issued for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 4,396,700
*Arabic Total Value of Spend 1:4 AED 17,586,800
English Total AED 727,400
*English Total Value of Spend 1:4 AED 2,909,600
TOTAL AED 20,496,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
