Page 3 - MOE ARABIC PR 2 REPORT - JANUARY 2025
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PR REPORT
Ministry of Economy
January 2025
24 Press Releases were issued for Ministry of Economy
8 Statements were prepared for Ministry of Economy
18 Speeches were prepared for Ministry of Economy
14 Interviews & Articles were conducted for Ministry of Economy
46 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 21,925,200
*Arabic Total Value of Spend 1:4 AED 87,700,800
English Total AED 6,322,000
*English Total Value of Spend 1:4 AED 25,288,000
TOTAL AED 112,988,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
