Page 3 - Baker Hughes REPORT - MARCH 2024
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PR REPORT
Baker Hughes
March 2024
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 188,100
*English Total Value of Spend 1:4 AED 752,400
TOTAL AED 752,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
