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2/7/24, 11:05 AM                        Alef Education collaborates with MetaMetrics – Bizpreneur Middle East
                                    average is 500,underscoring the urgency to address the literacy crisis among today’s learners. The
                                    need for action requires a reimagined solution: an Arabic reading scale powered by the Lexile scale,
                                    which will serve as the foundation for a unified ecosystem of assessments and instructional
                                    resources.
                                    Geoffrey Alphonso, CEO of Alef Education, said: “We are delighted to be working with MetaMetrics®
                                    to develop an Arabic reading scale that will help increase the literacy rate of learners in the MENA
                                    region. We are committed to a long-term strategic alliance to develop and deliver educational
                                    products using an Arabic reading framework. The development of an Arabic reading scale with a
                                    universal framework to measure the level of students and Arabic texts will support student growth in
                                    Arabic language learning through actionable learning measurements. Arabic language learning is at
                                    the center of our work and is a key factor in educational success in the region. We are committed to
                                    fostering a lifelong love of Arabic and improving literacy skills in the region. The partnership
                                    represents a shared vision to positively impact literacy and contribute to educational progress in the
                                    MENA region.”
                                    Alistair Van Moere, President of MetaMetrics®, said: “We are excited to partner with Alef Education
                                    to introduce an Arabic reading scale built upon the Lexile® Framework for Reading in the region to
                                    improve the literacy rate of learners. We aim to promote equity and excellence in education and
                                    accelerate learning for all students by providing innovative reading and assessment scales to
                                    improve teaching and learning standards. We look forward to working with Alef Education to make a
                                    lasting impact on the educational landscape and advance literacy in the region.”
                                    An Arabic reading scale provides a universal unit of measurement for the Arabic language. It
                                    measures the level of any text and the Arabic reading ability of a student. The scale is scientifically
                                    based and will be developed by a team of psychometricians, researchers, and educators who have
                                    extensive experience developing similar scales and understand the unique context of the Arab world,
                                    including its various dialects and cultural nuances. A field study is being conducted across the Arab
                                    world in consultation with governments in the region.
                                    Alef Education and MetaMetrics® are dedicated to fostering a new era of literacy in the MENA region
                                    by developing and implementing an Arabic reading scale. This transformative initiative has the
                                    potential to redefine educational standards and equip a generation of learners with the necessary
                                    tools for success.
                                    About Alef Education
                                    Alef Education is a global leader in education technology at the forefront of using artificial
                                    intelligence and machine learning technologies to create personalized learning experiences that
                                    transform the way the world is educated.
                                    Alef Education and its products, the Alef Platform, Alef Pathways, Abjadiyat, and Arabits, have a
                                    growing presence in key education markets worldwide, including the United Arab Emirates, the
                                    United States, Indonesia, and Morocco. The award-winning Alef Platform provides AI-powered
                                    learning and teaching solutions that use real-time data to drive improvements across the education
                                    system. Abjadiyat is an Arabic language learning platform that provides engaging and interactive
                                    content from kindergarten to 4th grade. Arabits is a complete Arabic learning system for non-native
                                    speakers that helps students of all ages learn, practice, and improve their Arabic language skills
                                    using AI.
                                    Alef Education supports over 14,000 schools, and over 1 million students use the Alef Platform.
                                    For more information, visit www.alefeducation.com.

                                    About MetaMetrics®
                                    MetaMetrics Brings Meaning to Measurement
                                    MetaMetrics is guided by a powerful north star—to support student growth through actionable
                                    learning measurement. Over the last 35+ years, MetaMetrics’ staff of educators, psychometricians,
                                    policy leaders and AI experts have developed reading and mathematics frameworks that now
                                    support over 35 million students across the globe. Over a hundred million pieces of content have
                                    corresponding measures to help educators and families find appropriate learning materials.
                                    MetaMetrics’ work supports English language learners around the world through collaborations with
                                    education leaders such as British Council and New Oriental Education. They also support literacy
                                    growth in students’ native languages through the development of language-based reading
                                    frameworks such as Spanish and Arabic, with more on the way. MetaMetrics was founded in 1984
                                    by Dr. A. Jackson Stenner (retired) and Dr. Malbert Smith with the singular goal of making
                                    measurement meaningful by matching students to learning resources using a scientific, universal
                                    scale. Today, leveraging the most advanced AI technology and learning theory, MetaMetrics
                                    continues to innovate solutions for a wide range of applications including early reading, automated
                                    scoring of writing, career readiness and tutoring. For more information, visit https://lexile.global/.






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