Page 3 - GAS PR REPORT - May 2024
P. 3
PR REPORT
General Authority of Sports
May 2024
7 Press Releases were issued for the General Authority of Sports
3 Statements were issued for the General Authority of Sports
8 Speeches were issued for the General Authority of Sports
2 Media Invites were made for the General Authority of Sports
3 Event Evaluation were made for the General Authority of Sports
11 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 966,500
*Arabic Total Value of Spend 1:4 AED 3,866,000
English Total AED 38,000
*English Total Value of Spend 1:4 AED 152,000
TOTAL AED 4,018,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
