Page 3 - UNION PROPERTIES GENERAL REPORT - December 2024
P. 3
PR REPORT
Union Properties
December 2024
1 Press Release was issued for Union Properties
1 Opinion Piece was made for Union Properties
7 Content Development were made for Union Properties
2 Media plans were made for Union Properties
1 Additional work was made for Union Properties
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,739,100
*Arabic Total Value of Spend 1:4 AED 14,956,400
English Total AED 95,500
*English Total Value of Spend 1:4 AED 382,000
TOTAL AED 15,338,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
