Page 3 - UNION PROPERTIES GENERAL REPORT - July 2024
P. 3
PR REPORT
Union Properties
July 2024
1 Listing was made for Union Properties
11 Content Development were made for Union Properties
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,662,500
*Arabic Total Value of Spend 1:4 AED 10,650,000
English Total AED 55,300
*English Total Value of Spend 1:4 AED 221,200
TOTAL AED 10,871,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
