Page 3 - MOE ENGLISH PR - APRIL 2024
P. 3

PR REPORT



                               Ministry of Economy







                                                 April 2024




            9 Press Releases were issued for Ministry of Economy

            1 Media Invite was made for Ministry of Economy
            16 Speeches were prepared for Ministry of Economy

            14 Event Media Coverages were conducted for Ministry of Economy

            2 Interviews were conducted for Ministry of Economy
            27 Content Development were made for Ministry of Economy

            The Press Releases were sent to all local, Pan Arab English and Arabic publications.


            TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


             Arabic Total                                             AED                           17,687,700

             *Arabic Total Value of Spend 1:4                         AED                            70,750,800

             English Total                                                         AED                             5,836,400


             *English Total Value of Spend 1:4                        AED                           23,345,600

             TOTAL                                                    AED                           94,096,400



            *This calculation is based on the principle that editorial has four times the value of paid-for
            advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
            is four times more than paid-for advertising.







                            TELEPHONE: +971 4 4562888       P.O.BOX: 500266             E-MAIL: business@orientplanet.com
                            FAX: +971 4 4549528             Dubai, United Arab Emirates   WEBSITE: www.orientplanet.com
   1   2   3   4   5   6   7   8