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Press Release
Hospitality Advisory Committee reviews initiatives outlined in UAE
Tourism Strategy 2031 and their role in boosting the national hospitality
sector’s competitiveness
H.E. Bin Touq: The focus is on enhancing the partnership between the public and
private sectors to advance the hospitality sector in the country
Abu Dhabi, 25 April 2024:
The Hospitality Advisory Committee, an affiliate with the Emirates Tourism Council, held its
inaugural meeting, chaired by H.E. Abdulla bin Touq, Minister of Economy and Head of Council.
With the participation of 10 representatives from various national and global hospitality
establishments operating in the country, the Committee meeting reviewed several initiatives under
the UAE Tourism Strategy 2031 and their role in boosting the competitiveness of the UAE’s
hospitality sector.
H.E. Bin Touq confirmed that the UAE, under the guidance of its wise leadership, has succeeded
in offering a unique and diverse tourism experience to visitors from around the world. The country
has achieved exceptional results and surpassed many prominent regional and global tourism
markets in various tourism performance indicators. H.E. noted that the UAE today boasts an
advanced, agile, and diverse tourism sector, renowned for its resilience and ability to swiftly adapt
to global shifts.
The Minister of Economy explained that the UAE Tourism Strategy 2031, launched by His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the
UAE and the Ruler of Dubai, at the end of 2022, marked a significant step forward in the
development of the national tourism sector following international best practices. The strategy aims
to boost concerted national efforts, foster communication among key tourism entities, and establish
the UAE as a premier global tourism destination. H.E. added that a specific set of initiatives has
also been launched in light of the strategy, including the National Tourism Charter and the Tourism
Hackathon.
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