Page 3 - INTERNATIONAL SOS PR REPORT - MARCH 2024
P. 3
PR REPORT
International SOS
March 2024
3 Press Releases were issued for International SOS
3 Interviews were conducted for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 592,500
*Arabic Total Value of Spend 1:4 AED 2,370,000
English Total AED 298,000
*English Total Value of Spend 1:4 AED 1,192,000
TOTAL AED 3,562,000
Total Arabic Media Reach 15,180
Total English Media Reach 6,749,292
Total No. of Coverage 50
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
