Page 3 - Red Hat PR REPORT - APRIL 2024
P. 3

PR REPORT


                                                    Red Hat




                                                     April 2024



                    1 OP-ED was issued for Red Hat

                    1 Media Invite was issued for Red Hat


                    TOTAL VALUE – ARABIC MEDIA COVERAGE IN AED.

                    Arabic Total                                          AED                  335,300


                    *Arabic Total Value of Spend 1:4                      AED                1,341,200


                    TOTAL                                                 AED                1,341,200


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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