Page 165 - Red Hat PR REPORT - OCTOBER 2025

10/13/25, 11:04 AM Red Hat Survey: UAE Organisations Prepare For Widespread AI Adoption And Upskilling
abides by and employs members of the Market Research Society and follows the MRS code of conduct and
ESOMAR principles. Censuswide is also a member of the British Polling Council.

2 Almost two-thirds of respondents (61%) expect to increase investment by 21-50% while under one-third expect
increases of 5-20% (29%). 7% foresee a 51–75% increase, and 3% say they do not plan to increase AI investment.

3 Strongly agree' and 'Somewhat agree' responses combined

4 Inverse of those who selected“Phase 5: Driving customer value” when asked 'What phase is your organisation at
with AI adoption, if any? Please select the option that most applies.'

5 Respondents were asked to select the phase that most applies to their organisation:

27% of UAE respondents are in phase 1 – building awareness of AI

28% of UAE respondents are in phase 2 – preparing for AI

21% of UAE respondents are in phase 3 – exploring AI use cases

20% of UAE respondents are in phase 4 – maximising AI investment

4% of UAE respondents are in phase 5 – driving customer value.

When asked about the future, 8% of respondents answered that they hope to be driving customer value in five years
time.

6 All 'Yes' answer options combined

7 'Yes, my nation is one already' and 'Not yet, but my nation has the potential to become one in the next three years'
responses combined

8 71% of respondents believe the UAE is already a leading global powerhouse of AI, 28% believe it could become
one in three years

9 Spain stood on par with the UAE, with 99% of respondents saying their nation is, or has the potential to become, a
global AI powerhouse. This was followed by Sweden, Germany, and the Netherlands, each at 98%, and the UK at
83%.

1O Out of subset of respondents who do not think/ are not sure if their nation is, or can become, a leading global
powerhouse of AI in the next three years

11 'Very important' and 'Somewhat important' responses combined

12 Inverse of those who selected“There are no main barriers” when asked 'What, if anything, are the most significant
barriers your organisation faces when adopting AI technologies? (Select up to 3)'

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