Page 610 - MOE ENGLISH PR REPORT - DECEMBER 2024

Dubai Press Club launches content creators programme

The Dubai Press Club (DPC) launched the first phase of the Dubai Content Creators
Programme in collaboration with the Ministry of Economy, a new initiative aimed at
equipping emerging talent and content creators with advanced skills to create
impactful digital content.

The three-week programme, led by prominent experts and renowned financial media
organisations, seeks to provide emerging media talent with training to enhance economic
literacy within the fast-evolving digital landscape, equipping them with the latest trends in
economic reporting.

The programme commenced with a session featuring His Excellency Abdullah bin Touq Al
Marri, UAE Minister of Economy, who emphasised the importance of such training initiatives
in equipping participants with the skills to create specialised content.
He also highlighted the growing need for impactful content that keeps up with the rapid
changes in today’s world, particularly in the economic field. Content creators must have a
solid understanding of the tools and techniques required to deliver accurate, objective, and
impactful messages, the minister noted.

Abdullah bin Touq Al Marri said that under the guidance of the UAE’s leadership, the country
is committed to supporting the development of the media sector. “The UAE has established
specialised zones with world-class infrastructure, advanced technologies, and flexible
regulations, positioning it as a regional hub for leading global media organisations,” he said.

He added: “The Ministry of Economy recognises the importance of providing accurate and
reliable economic data as the backbone of professional content that enhances economic
literacy among the community. The Ministry is also keen on collaborating with content
creators by providing them with trustworthy and reliable data.”

The minister concluded: “The launch of the Economic Content Creators Programme reflects
the strategic partnership between the Ministry of Economy and the Dubai Media Council. It
marks an important step in fostering innovation and creating a media environment that
keeps pace with rapid economic developments locally and globally. The Ministry of Economy
considers media organisations essential partners in showcasing the UAE’s economic
strengths, development e orts, and rapid transformations, while providing accurate insights
into the national economy.”

Mona Al Marri, President of Dubai Press Club, expressed her gratitude to the UAE Ministry of
Economy for its support and commended the e orts of His Excellency Abdullah bin Touq Al
Marri and his team in enriching the programme. She praised the Ministry's collaborative
approach, highlighting its commitment to achieving the UAE’s strategic goals across sectors.