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Press Release

UAE participates in ComeUp 2024 in Korea to enhance growth

opportunities for national SMEs and support them in their
expansion to foreign markets

UAE delegation included 28 SMEs that showcased their products & services
based on advanced technology

Abu Dhabi, 15 December 2024:

A UAE delegation, led by Her Excellency Alia bint Abdullah Al Mazrouei, Minister of State
for Entrepreneurship, participated in the ComeUp startup festival held in the Korean capital,
Seoul, recently. The UAE’s participation in the forum was aimed at enhancing cooperation
with Korea in the fields of entrepreneurship, SMEs, advanced technology and innovation, and
exchanging experiences and policy frameworks in these fields.
The UAE pavilion at the exhibition, set up by the Ministry of Economy, showcased 28 small
and medium-sized companies who highlighted their products and services that harness latest
technological solutions and AI, enabling them to attract investments that aid business growth.
The pavilion actively engaged visitors and participants in presentations on the potential of the
UAE’s entrepreneurial landscape and the opportunities and incentives it offers to SMEs.

Her Excellency Alia Al Mazrouei emphasized that the UAE and the Republic of Korea share
historical relations and a comprehensive strategic partnership in all fields, especially on trade
and economy fronts. These relations are supported by the shared commitment of both
leaderships to continually develop them.

Her Excellency said in a speech during a session on the sidelines of the exhibition: “The SMEs
sector is one of the key sectors in cooperation between the two friendly countries, especially
since the two sides share a common vision for its continuous development. The UAE and Korea
provide all enablers and opportunities needed for the growth and prosperity of SMEs in their
markets.”

Her Excellency added: “The UAE delegation’s participation in the exhibition this year
represents an important milestone in our efforts to support the economic relations between the
two countries in the field of entrepreneurship. It is also an ideal opportunity to open new global
markets for the UAE’s SMEs and support them in promoting their projects to a large base of
investors in Korea and many countries around the world. These efforts are of great significance