Page 809 - MOE ENGLISH PR REPORT - DECEMBER 2024

12/28/24, 1:00 PM National CSR Fund – MAJRA organises ‘Impact Retreat’ to encourage private sector to adopt social responsibility practices and s…
During the retreat, participants explored innovative ideas and initiatives and identified projects within the social
responsibility agenda that have the potential to contribute to attaining the UAE’s notional objectives. Additionally, it
provided a platform to promote communication and cooperation among relevant private sector stakeholders and
enhance their involvement in developing policies and making decisions that would benefit society.

Sarah Shaw, Director of the National CSR Fund – MAJRA, said: “At MAJRA, we are committed to aligning the capabilities
of the private sector with our country’s national priorities in the areas of corporate social responsibility, sustainability
and sustainable impact. As part of our efforts to enhance awareness of CSR across businesses, we create an ecosystem
that can measure the impact of CSR initiatives in the UAE and assess their effectiveness, as well as develop a
framework to evaluate company contributions and the impact of these contributions.”

The retreat featured a variety of discussion sessions centred on five national priority axes, including education, arts,
culture and history, the environment, health care, and technology, to develop proposed projects. The participants were
divided into two main categories, with the first group, ‘main community segments,’ representing youth and students,
women and girls, the elderly, people of determination, and families and the second group, ‘secondary community
segments,’ indicating small companies, entrepreneurs, creative experts, third sector institutions and community
members.

During the Impact Retreat, participants reviewed a wide array of innovative and creative ideas that help the Fund’s
development initiatives and build new foundations for society. Over the course of the next three years, MAJRA will
implement several selected initiatives in line with its goals of mitigating the pressing social issues and advancing the
UAE’s vision of sustainability and prosperity.

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