Page 822 - MOE ENGLISH PR REPORT - DECEMBER 2024

12/27/24, 5:18 PM National CSR Fund – MAJRA organises ‘Impact Retreat’ to encourage private sector to adopt social responsibility practices and s…
HYUNDAI KANDIMA MALDIVE

KIA KIA CORPORATION

LAU MEDICAL CENTER RIZK HOSPITAL

LG ELECTRONICS MASERA

MASTERCARD
NATIONAL COMMISSION FOR LEBANESE WOMEN
NISSAN
H.E. Abdullah bin Touq Al Marri said: “This initiative marks a significant step in boosting the private sector’s PRCA MENA
involvement in developing new frameworks and policies to address development challenges. It fosters innovation
RALPH & RUSSO REBIRTH BEIRUT
and teamwork, further supporting the creation of a balanced and sustainable economy that benefits the society and
future generations in accordance with national priorities and sustainable development goals, such as the ‘National SALESFORCE SAMSUNG
Sustainability Strategy’ and the ‘We the UAE 2031’ vision.”
SAP STARZPLAY TONY WARD
During the retreat, participants explored innovative ideas and initiatives and identified projects within the social
responsibility agenda that have the potential to contribute to attaining the UAE’s notional objectives. Additionally, UNICEF
it provided a platform to promote communication and cooperation among relevant private sector stakeholders and
enhance their involvement in developing policies and making decisions that would benefit society. UNITED NATIONS

VFS GLOBAL YAS ISLAND
Sarah Shaw, Director of the National CSR Fund – MAJRA, said: “At MAJRA, we are committed to aligning the
capabilities of the private sector with our country’s national priorities in the areas of corporate social ZUHAIR MURAD
responsibility, sustainability and sustainable impact. As part of our efforts to enhance awareness of CSR across
businesses, we create an ecosystem that can measure the impact of CSR initiatives in the UAE and assess their
effectiveness, as well as develop a framework to evaluate company contributions and the impact of these
contributions.”

The retreat featured a variety of discussion sessions centred on five national priority axes, including education,
arts, culture and history, the environment, health care, and technology, to develop proposed projects. The
participants were divided into two main categories, with the first group, ‘main community segments,’ representing
youth and students, women and girls, the elderly, people of determination, and families and the second group,
‘secondary community segments,’ indicating small companies, entrepreneurs, creative experts, third sector
institutions and community members.

During the Impact Retreat, participants reviewed a wide array of innovative and creative ideas that help the Fund’s
development initiatives and build new foundations for society. Over the course of the next three years, MAJRA
will implement several selected initiatives in line with its goals of mitigating the pressing social issues and
advancing the UAE’s vision of sustainability and prosperity.

NATIONAL CSR FUND

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