Page 136 - Integrate ME PR REPORT - March-April 2024

3/29/24, 10:00 AM CABSAT celebrates 30th anniversary, returns to Dubai World Trade Centre in 2024 - Middle East News 247

In 2024, the Middle East’s media and entertainment market is projected to reach USD 42.72 billion and grow
at a CAGR of 9.41 per cent to attain USD 66.99 billion by 2029[i]. The region retains its position as a leading

destination for filmed content, broadcast, and satellite industries, undergoing a significant transformation
from a content consumption market to a content creation hub. CABSAT 2024 is set to unveil the future of
content creation and distribution, serving as a platform for the global media, entertainment, and technology

industry, attracting over 120 countries.

This year’s event is poised to be an exceptional platform, featuring the return of the Content Congress,

which offers opportunities to explore and provide insights on the evolving media landscape; the SATEXPO
Summit, a lead distributors, that facilitates innovation within the satellite and space community and offers
opportunities to form strategic partnerships; and NextGen Content, which enables screening of un-released

content, further offering a platform for the region’s best content creators, distributors, and investors. It also
offers exclusive spaces for engagement, discussion, and innovation within the creator economy and

sustainable space exploitation.

Integrate ME plays crucial role in market growth

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and system
integration tech leaders, attracting buyers from various sectors throughout the MENA region. The event is set

to highlight the expedited development of the Pro AV market, which is projected to reach USD 396.41 million
by 2028, with a CAGR of 8.61 per cent from 2024 to 2028[ii]. The several factors that have played a crucial
role in the market’s growth, are the increased use of digital signage, the rise in popularity of e-learning, and

the advances in technology as mentioned in the Technavio Pro AV Market Analysis. Integrate Middle East
will further shed light on the advancements in the global smart buildings market as well, which has been

estimated to increase from USD 96 billion in 2023 to USD 408 billion by 2030, according to a report by
Market Research Future.[iii]

Once again, key topics such as innovation utilisation, the metaverse, the future of work, business-critical
digital signage, smart buildings, and sustainable design will be discussed at the Integrate Middle East
Summit specifically aligned with the agenda of the Pro AV industry. Attendees will have the opportunity to

gain insights from world-class speakers and industry specialists, making the most of valuable networking
opportunities.

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