Page 152 - Integrate ME PR REPORT - March-April 2024

strategic partnerships; and NextGen Content, which enables screening of un-released
content, further offering a platform for the region’s best content creators, distributors,

and investors. It also offers exclusive spaces for engagement, discussion, and innovation
within the creator economy and sustainable space exploitation.

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV
and system integration tech leaders, attracting buyers from various sectors throughout
the MENA region. The event is set to highlight the expedited development of the Pro AV

market, which is projected to reach USD 396.41 million by 2028, with a CAGR of 8.61 per
cent from 2024 to 2028[ii]. The several factors that have played a crucial role in the
market's growth, are the increased use of digital signage, the rise in popularity of e-

learning, and the advances in technology as mentioned in the Technavio Pro AV Market
Analysis. Integrate Middle East will further shed light on the advancements in the global
smart buildings market as well, which has been estimated to increase from USD 96
billion in 2023 to USD 408 billion by 2030, according to a report by Market Research

Future.[iii]

https://www.msn.com/en-ae/news/other/cabsat-celebrates-30th-anniversary-returns-to-dubai-
world-trade-centre-in-2024/ar-BB1kI4Vi