Page 79 - Integrate ME PR REPORT - March-April 2024

The region retains its position as a leading destination for filmed content, broadcast, and satellite
industries, undergoing a significant transformation from a content consumption market to a content
creation hub.

Cabsat 2024 is set to unveil the future of content creation and distribution, serving as a platform for
the global media, entertainment, and technology industry, attracting over 120 countries.

This year’s event is poised to be an exceptional platform, featuring the return of the Content Congress,
which offers opportunities to explore and provide insights on the evolving media landscape.

It will also feature the Satexpo Summit that facilitates innovation within the satellite and space
community and offers opportunities to form strategic partnerships; and NextGen Content, which
enables screening of un-released content, further offering a platform for the region’s best content
creators, distributors, and investors.

It also offers exclusive spaces for engagement, discussion, and innovation within the creator economy
and sustainable space exploitation.

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and system
integration tech leaders, attracting buyers from various sectors throughout the MENA region.

The event is set to highlight the expedited development of the Pro AV market, which is projected to
reach $396.41 million by 2028, with a CAGR of 8.61% from 2024 to 2028.

The several factors that have played a crucial role in the market's growth, are the increased use of
digital signage, the rise in popularity of e-learning, and the advances in technology as mentioned in
the Technavio Pro AV Market Analysis.

Integrate Middle East will further shed light on the advancements in the global smart buildings market
as well, which has been estimated to increase from $96 billion in 2023 to $408 billion by 2030,
according to a report by Market Research Future.

Once again, key topics such as innovation utilisation, the metaverse, the future of work, business-
critical digital signage, smart buildings, and sustainable design will be discussed at the Integrate
Middle East Summit specifically aligned with the agenda of the Pro AV industry.

Attendees will have the opportunity to gain insights from world-class speakers and industry specialists,
making the most of valuable networking opportunities.

Abhishek Ganapathy, Director, the Dubai World Trade Centre, said: “We are delighted to be hosting
the 30th edition of Cabsat 2024, which will coincide with the second edition of Integrate Middle East,
offering a unique platform that brings together leaders in content, broadcast, satellite, media, and
entertainment sectors.

“We anticipate that this collaboration will open newer avenues for technology leaders and integrated
solution buyers to explore emerging markets trends.”

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