Page 76 - BRIDGESTONE PR REPORT - AUGUST 2025

8/20/25, 11:35 AM Lamborghini’s Limited-Edition Fenomeno Supercar To Run On Bridgestone Potenza Sport UHP Tyres
For enthusiasts seeking track-level performance on public roads, Bridgestone offers

a semi-slick variant, homologated for street use while delivering race-inspired grip.

Both tyre options were developed using Bridgestone’s Virtual Tyre Development
(VTD) technology, which enhances sustainability by reducing prototype waste,

cutting testing time by 50 percent and lowering CO2 emissions by up to 60 percent

during production.

Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA, said, “Our

longstanding partnership with Lamborghini is rooted in a shared passion for

innovation, excellence and top performance. With the Fenomeno, our team had the
challenge of unleashing the full potential of Lamborghini’s most powerful V12 ever

– and they’ve delivered. The custom-engineered Bridgestone Potenza tyres offer the

control, grip and precision needed to enhance this car’s exceptional capabilities –
on both the road and track.”

Christian Mastro, Lamborghini’s Marketing Director, said, “At Lamborghini, design

and performance go hand in hand – and with Bridgestone, we have a partner who
understands both. Tyres are a vital part of how a supercar performs: outside of

technical updates, 70 percent of the improvements in these cars today come from

advances in the tyres they sit on. Bridgestone’s bespoke Potenza line-up ensures
that every drive in the Fenomeno can deliver against this vehicle’s stunning speed

and power.”

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