Page 127 - INTEGRATE ME PR REPORT - MAY 2025

Marking its 31st edition, CABSAT 2025 will feature over 700 leading brands from across the media,
technology, and entertainment sectors. Dedicated international pavilions from countries including
China, France and Germany will highlight cutting-edge developments in broadcast and
communication technology. Visitors can expect a packed agenda with standout features such as
the Content Congress, which will dive into critical discussions around AI ethics, immersive
storytelling in AR/VR, and the fast-growing $100bn creator economy.

The Co-Production Salon will provide a platform for regional content creators to pitch their ideas
directly to major production houses, OTT platforms and media investors. Attendees will also have
the opportunity to join a behind-the-scenes Studio City Tour, offering a rare look at the region’s most
advanced production facilities—including the Middle East’s only deep-water filming tank.
Meanwhile, CABSAT TV & Podcast will offer real-time event coverage and expert insights from the
exhibition floor.

Expected to attract more than 18,000 visitors, CABSAT is once again positioned as a hub for
industry partnerships and innovation. Panasonic, a key exhibitor, is spotlighting its contribution to
driving both technological progress and collaborative momentum across the event.

Carl Pocknell, Division Head & General Manager- System Solutions & Communications Division,
said: “Panasonic is proud to return to CABSAT, reinforcing our commitment to innovation in
entertainment and technology. As a leading exhibitor, we continue to deliver cutting-edge solutions
that empower content creators and industry professionals to push creative boundaries. CABSAT
serves as a strategic platform to showcase our latest advancements in Broadcast and Projector
technology, fostering meaningful collaborations and shaping the future of the industry.”

Running alongside CABSAT, Integrate Middle East returns with a sharp focus on the Pro AV sector’s
transformative impact on industries such as retail, entertainment, and enterprise. With more than
700 brands on display, the event will present the latest in digital signage, interactive technologies,
immersive audio, and live event systems. Over 10,000 Pro AV professionals are expected to connect
with expanding market opportunities across the MEASA region.

Alison Pei, Commercial Manager at NEEWER, added: “Integrate Middle East has rapidly become a
key platform for showcasing innovation in the AV and media space. At NEEWER, we are proud to
contribute to this transformation by presenting our latest advancements in photography, live
streaming and video technology. This exhibition offers the perfect opportunity to highlight how we
have built a fully integrated ecosystem that seamlessly integrates social, commercial and creative
solutions for content creation.”

Making its inaugural appearance, SATExpo Middle East 2025 will bring together 15 major players in
the international satellite communications market, including E’shailsat, Intersputnik and Eutelsat.
More than 8,000 industry professionals are set to attend the SATExpo Summit, which features
keynotes and thought leadership from top experts. Highlights include a keynote address by Prof. Dr.
Klaus Schilling on the ethics and innovation of interplanetary satellite missions, as well as a
Fireside Chat with Prof. Sherif Sedky, focusing on the ambitions of the newly launched African
Space Agency.

https://www.broadcastprome.com/news/cabsat-integrate-me-and-satexpo-middle-east-begins-
today/