Page 146 - INTEGRATE ME PR REPORT - MAY 2025

5/13/25, 11:37 AM CABSAT, Integrate Middle East, And Satexpo Middle East 2025 Trio Of Major Tech And Media Events To Kick-Off Tomorrow At Th…
Dubai, UAE, May, 2025: Three powerhouse events-CABSAT, Integrate Middle East
(Integrate ME), and the inaugural SATExpo Middle East-launch tomorrow (May 13) at the
Dubai World Trade Centre (DWTC), uniting global innovators across media, broadcast,
satellite, and Pro AV to shape tomorrow's digital landscape.

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Taking place from May 13 to May 15, the 31 edition of CABSAT will host over 700 brands
from the media, technology and entertainment industry, with dedicated international
pavilions, including China, France, and Germany, which will spotlight the latest
advancements in broadcast and communications.

CABSAT 2025 will feature:
Content Congress: High-stakes debates on AI's ethical impact, AR/VR storytelling, and
the $100B+ creator economy.
Co-Production Salon: Exclusive pitch forum for MENA content producers to be
connected with regional giant production houses, OTT platforms, TV networks, and
content investors.
Studio City Tour: Behind-the-scenes access to futuristic production tech, including the
Middle East's only deep-water filming tank.
CABSAT TV & Podcast: Live coverage and expert interviews from the floor.

The three-day event is expected to attract more than 18,000 visitors and will serve as a
pivotal destination to foster collaborations and explore the latest industry trends.

Reinforcing this vision, Panasonic-a cornerstone exhibitor-highlights its role in driving the
event's collaborative spirit and technological ambitions.

Carl Pocknell, Division Head & General Manager- System Solutions & Communications
Division, said“Panasonic is proud to return to CABSAT, reinforcing our commitment to
innovation in entertainment and technology. As a leading exhibitor, we continue to deliver
cutting-edge solutions that empower content creators and industry professionals to push
creative boundaries. CABSAT serves as a strategic platform to showcase our latest
advancements in Broadcast and Projector technology, fostering meaningful collaborations
and shaping the future of the industry.”

Co-located with CABSAT, Integrate Middle East returns to highlight Pro AV's role in
reshaping retail, entertainment, and enterprise engagement, with 700+ brands combining the
latest digital signage, interactive displays, control systems, spatial audio, and live event
technologies, and connecting 10,000 visiting Pro AV innovators and buyers with the
MEASA's booming markets.

Alison Pei, Commercial Manager at NEEWER, said:“Integrate Middle East has rapidly
become a key platform for showcasing innovation in the AV and media space. At NEEWER,
we are proud to contribute to this transformation by presenting our latest advancements in
photography, live streaming and video technology. This exhibition offers the perfect
opportunity to highlight how we have built a fully integrated ecosystem that seamlessly
integrates social, commercial and creative solutions for content creation.”

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