Page 39 - INTEGRATE ME PR REPORT - MAY 2025

5/19/25, 10:55 AM Smart Pro-AV solutions changing the world around us go on display during the second day of Integrate ME 2025 - Teletimes Intern…
(like SI Media’s Costanza AI that can automate speech to text) to exploring
next-gen sports broadcasting trends at the show’s Content Congress, as the
MENA sports media market is projected to hit $6.5 billion by 2027.

Integrate Middle East 2025: Pro AV innovations took centre stage at the
third edition, featuring adaptive digital signage, immersive audio-visual
tools (such as a world first with BOYA’s AI-powered wireless mics), and
smart venue technologies revolutionising urban infrastructure.

SATExpo Middle East 2025: The debut satellite and space expo spotlighted
AI-powered satellite advancements, strategic collaborations (like ABS and
SpaceBridge coming together to improve managed data services across
Europe, the Middle East, and Africa), and eSports racing powered by

Eutelsat satellite connectivity, alongside critical discussions at the SATExpo
Summit on orbital sustainability, led by Astroscale’s Aya Iwamoto, Vice
President, Strategy and Policy.

Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set

the stage for the announcements of strategic partnerships formalised by the
signing of Memoranda of Understandings (MoUs). Leading global satellite
operator Arabsat inked six MOUs with partners at SATExpo, including

an agreement with Grass Valley, the technology leader in live production
solutions, to launch a new suite of cloud-based broadcast services.

Also forging strategic connections, the Co-Production Salon returned to
CABSAT 2025 for the fourth consecutive year as an exclusive invite-only
hub for content collaboration. Organised by HConsult, a leading content

market specialist in the Arabic-speaking MENA, and with an impressive 90
per cent re-participation rate, the Salon brings together creatives with

production houses, OTT platforms, television networks, content investors and
brand representatives looking to develop TV and film content with
international appeal.

Speaking at the conclusion of the three events, Alex Nicholl, Vice President,
New Industries of Dubai World Trade Centre, said: “The success of this

year’s CABSAT, Integrate Middle East, and the inaugural SATExpo Middle

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