Page 67 - INTEGRATE ME PR REPORT - MAY 2025

5/16/25, 1:12 PM CABSAT, Integrate Middle East & SATExpo 2025 Draw 32,000+ Attendees, Cementing Dubai’s Status as Global Hub for Media, Pr…

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CABSAT 2025: The 31 edition of the premier broadcast and media event unveiled AI-driven breakthroughs, from fully
automated broadcast solutions (like SI Media’s Costanza AI that can automate speech to text) to exploring next-gen sports
broadcasting trends at the show’s Content Congress, as the MENA sports media market is projected to hit $6.5 billion by 2027.

Integrate Middle East 2025: Pro AV innovations took centre stage at the third edition, featuring adaptive digital signage,
immersive audio-visual tools (such as a world first with BOYA’s AI-powered wireless mics), and smart venue technologies
revolutionising urban infrastructure.

SATExpo Middle East 2025: The debut satellite and space expo spotlighted AI-powered satellite advancements, strategic
collaborations (like ABS and SpaceBridge coming together to improve managed data services across Europe, the Middle East,
and Africa), and eSports racing powered by Eutelsat satellite connectivity, alongside critical discussions at the SATExpo Summit
on orbital sustainability, led by Astroscale’s Aya Iwamoto, Vice President, Strategy and Policy.

Catalysts for transformative ideas

As well unveiling the latest technological advancements, the shows also set the stage for the announcements of strategic partnerships
formalised by the signing of Memoranda of Understandings (MoUs). Leading global satellite operator Arabsat inked six MOUs with
partners at SATExpo, including an agreement with Grass Valley, the technology leader in live production solutions, to launch a new
suite of cloud-based broadcast services.

Also forging strategic connections, the Co-Production Salon returned to CABSAT 2025 for the fourth consecutive year as an
exclusive invite-only hub for content collaboration. Organised by HConsult, a leading content market specialist in the Arabic-speaking
MENA, and with an impressive 90 per cent re-participation rate, the Salon brings together creatives with production houses, OTT
platforms, television networks, content investors and brand representatives looking to develop TV and film content with international
appeal.

Speaking at the conclusion of the three events, Alex Nicholl, Vice President, New Industries of Dubai World Trade Centre, said:
“The success of this year’s CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East underscores the UAE’s leadership
as a global nexus for the media, entertainment, and satellite industries. Gathering over 32,000 professionals, these events have proven
to be more than just platforms—they are catalysts for innovation, collaboration, and transformative ideas. At DWTC, we take pride in
organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge, and shape the future.
The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.”

Exhibitors echoed comments on CABSAT, Integrate Middle East, and the inaugural SATExpo Middle East, acting as a hub for innovation
and collaboration.

Mumladze Patritsiia, Project Manager, from Carrot Broadcast, LLC, said, “We are delighted to have returned to CABSAT this year,
where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cutting-edge
hardware, software, and services in augmented reality and virtual studio technologies. This year, we showcased our latest innovations,

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