Page 3 - GAS PR REPORT - July 2024
P. 3
PR REPORT
General Authority of Sports
July 2024
5 Press Releases were issued for the General Authority of Sports
7 Statements were issued for the General Authority of Sports
1 Interview was conducted for the General Authority of Sports
2 Speeches were issued for the General Authority of Sports
1 Event Evaluation was made for the General Authority of Sports
9 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,989,600
*Arabic Total Value of Spend 1:4 AED 11,958,400
English Total AED 152,500
*English Total Value of Spend 1:4 AED 610,000
TOTAL AED 12,568,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
