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cess. However, when branding is inconsistent%u2014or entirely absent%u2014it creates confusion, frustration, and disengagement among stafi. Over time, this leads to decreased morale, higher turnover, and signiffcant recruitnization%u2019s mission. When stafi understand and align with your brand, they take pride in their work and feel more motivated to contribute to the practice%u2019s success. disconnection and frustration.d teamwork, ultimately beneffting both employees and patients.g. Without a uniffed brand identity, stafi found it difflcult to understand how their roles contributed to the clinic%u2019s goals.powered to embody the brand%u2019s values in their daily interactions with patients, creating a cohesive and rewarding workplace culture.fiBdthffilitftthtldthtiitftitMIDLOTHIAN, VIRGINIAD i f fe re n t i a t e i s p u b l i s h e d q u a r t e r l y i n Fe b r u a r y, M a y, A u g u s t , a n d N o v e m b e r : 4 i s s u e s a n n u a l l y. Address: Differentiate Magazine, NDS Enterprise s L LC , 7 3 0 0 Ke y D e e r C o u r t , # 1 02 , M i d l o t h i a n , VA 2 3 1 1 2 - 6 1 6 1 . S t a t e m e n t : W h i l e e n c o u ra g i n g t h e f re e expression of opinion by contributors to this publ i c a t i o n , D i f fe re n t i a t e a n d m e m b e r s o f i t s s t a f f d o not necessarily agree with or endorse the statem e n t m a d e i n t h e a d v e r t i s e m e n t s o r c o n t r i b u te d articles. Differentiate is owned by NDS Enterprise s L LC , A l i c e Pe t t e y, P re s i d e n t . A u t h o r i z a t i o n fo r t h e u s e o f p h o to g ra p h s a n d /o r i l l u s t ra t i o n s i s t h e responsibility of the author(s). All materials subm i t t e d fo r p u b l i c a t i o n s h a l l re m a i n t h e p ro p e r t y o f t h i s m a g a z i n e u n t i l p u b l i s h e d . D i f fe re n t i a t e i s a digital publication. Change of Address: Please visi t w w w. d i f fe re n t i a t e m a g . c o m a n d c l i c k o n %u201c C h a n g e A d d re s s .%u201dDifferentiate MAGAZINEAdvertisementsEnchanted Virtual Assistance . . . . . . . . . . . . . . . . . . . . . . . . . . 8Planning Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10BA Ellis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Differentiate Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11The Hidden Cost of Poor Branding . . . . . . . . . . . . . . . . . . . . .16High Value Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Tif Loeffler - Positive Intelligence . . . . . . . . . . . . . . . . . . . . . . . 22High Level . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Biz Qonnect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Future Forward Academy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38Thrive with Timi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38Make a Difference Consulting . . . . . . . . . . . . . . . . . . . . . . . . . . 40Nancy Zare . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41MyndMyself Healthcare Practitioners . . . . . . . . . . . . . . . . . . 46National Day Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Penny Wallace LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Brand My Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51MeetN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52Alyssa U Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56CIBN Connect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Branding your Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62Enchanted AI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65National Day Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67DIFFERENTIATE MAGAZINE MAY UTILIZE AI GENERATED CONTENT. THIS CONTENT IS REVIEWED AND EDITED BY HUMANS BEFORE BEING INCLUDED IN THIS PUBLICATION.One Small Shift...In Focus, Awayby Mike Layder%u2013 page 30 DIFFERENTIATE MAGAZINE %u2022 QUARTER 4 | 2024 DIFFERENTIATEMAG.COMInterested in Advertising or Contributing an Article? Please contact the editor ateditor@differentiatemag.com for more information. Or, visit the website differentiatemag.com and click on %u201cAdvertising%u201d or %u201cSubmissions%u201d.