Page 30 - Aldeburgh Festival 2022 FINAL COVERAGE BOOK
P. 30

“This is all true of the vision Britten and Pears had,” says Wright. “They would not
               have known that our society would have such a challenge with dementia, or would
               have expected the socio-economic deprivation of our region. But what they did know
               and work with was the unique power of music to connect people. The vision they
               had for a music site that is locally rooted, but has a national and international
               impact, is absolutely where we are now. “








































               Nicola Benedetti will perform at next year’s festival © Getty Images


               This is also true for the development of the campus. “Nowadays, a program for
               young artists is not that unusual, but 50 years ago it was very innovative,” he says.
               “I wonder if seeing Tanglewood [the Boston Symphony Orchestra’s summer home]
               in the 1940s made a lasting impression on Britten. There are photos of him and
               Pears looking at a model of a refitted Snape Maltings before he even acquired some
               of the additional buildings. A 1970 master plan looks suspiciously similar to how the
               site has developed since.


               The result is that Britten Pears Arts has become an important force in the local
               economy. About 150-200 people work there, mostly in retail, food service and
               charity, and a much larger impact comes from tourism. The aim is to raise £ 2million
               per year through fundraising, more than what is received from the Arts Council, and
               this is a challenge for the people of the Suffolk Coast.


               Wright says he saw the importance of engaging with the community when he was
               artistic administrator of the Cleveland Orchestra. “It’s as unlikely to have an
               orchestra of this quality in a place like Cleveland as it is to have a festival like
               Aldeburgh on the Suffolk coast,” he says. “What they share is an audience and a set
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