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TRAVEL The 5 Most Loved Canadian

Destinations in the World

Cory Davis courtesy REALTOR.ca
ow do you determine which destinations are the most loved in Canada?
We all have different preferences—some may prefer a city with immersive
Hhistorical attractions and tours, while others might gravitate toward a
small town surrounded by outdoor experiences—so labeling a location as “most loved” can be somewhat arbitrary.
Until now.
The Tourism Sentiment Index (TSI) uses one-of-a-kind technology to provide Destination Marketing Organizations
(DMO) with an accurate representation of how people feel about destinations around the world. Using powerful
artificial intelligence, TSI sifts through thousands of online conversations and tourism-related content to generate a
Tourism Sentiment Score®, giving DMOs a clear picture of how loved their destinations are.

In 2021, for the first time ever, TSI ranked the 100 most loved travel destinations around the world. The results
were based on word-of-mouth data online, providing a completely unbiased and unprompted list. Five Canadian
destinations were featured on that list, so let’s take a look at which ones are considered to be the most loved around
the world.

Shuswap, British Columbia
Ranked number 99 on the list, with a Tourism
Sentiment Score® of 23.55, is the Shuswap
region in British Columbia. Named after
Shuswap Lake, this enchanting region
is located in the heart of the traditional
territories of the Secwepemc First Nations.
The Shuswap is considered a gathering place,
labeled “Beautiful. Casual. Down-to-Earth.”
It’s made up of eight distinct communities—
Chase, North Shuswap, Salmon Arm,
South Shuswap, Enderby, Falkland & Area,
Sicamous & Eagle Valley, and Armstrong
& Spallumcheen—with each offering a
combination of meaningful experiences
worth celebrating.
Every day is an adventure in the Shuswap, and there’s something new to discover at every turn. It’s a year-round
destination that invites you to explore its rivers and valleys, mountains and meadows, and its beaches, parks, and
trails.
Here are some top activities in the Shuswap:
• cycle the countryside before exploring a local vineyard;
• enjoy a pint and painting at a local pub;
• paddle across glass-flat, crystal-clear water;
• pitch a tent in the wilderness; or
• take a hike to a hot spring.

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