Page 25 - One Minute Video Course_Neat
P. 25

6 Types of Figureheads






                                 Not sure who to include in your Topic Wheel?




                                                                                      Try some of these:


                                        Je  J Hunter
                                   Al Casey  Dwayne Nesmith
                              George Leith        Mat Morrison                              Founder/CEO/Owner:
                                        TOPIC 1
                                        HIRING
                                         AND
                           Newton Lee                 Ryan Deiss                            stories reflecting their values.
                                        FIRING
                                 TOPIC 6       TOPIC 2
                                               SCALING
                                EDUCATION     OPERATIONS
                        Karen Freberg                   Jim Bunch
                                                                                            LIGHTHOUSE Customer:
                                 TOPIC 5
                                 SEARCH        TOPIC 3
                         AJ Wilcox  ENGINE    MENTORSHIP  Michael Stelzner                  high authority expertise sharing.
                                 MARKETING
                                        TOPIC 4
                                       FACEBOOK
                          Nick Venezia  MARKETING     Mark Lack
                                                                                            Employee:
                                                  Patch Baker
                             Rand Fishkin
                                   Billy Gene  Mari Smith                                   why they work there, what they do.
                                       Logan Young
                                                                                            Partner:
                                                                                            aligned mission and projects.


                                                                                            Subject Matter Expert:
               Create public figure pages for founders and                                   how-to videos, matched with your Topic Wheel.
               employees.Everyone else, you can share their
               stories via your public figure pages and                                      Media/government:
               company page.                                                                discuss issues, act like a journalist.










 24
                                                                                                                                                           25
   20   21   22   23   24   25   26   27   28   29   30