Page 33 - Muskoka Lakes Museum, Proposal from TCI

Markham Museum Strategic Plan (2016)
With WeatherstonBruer Associates, TCI is involved in the development of a strategic plan for the Town of Markham Museum. Key elements of the plan related to the development of a vision and mission that specified the unique aspects of Markham’s story that could be told in the museum and through the historic buildings on site, and that related to the use of ‘pioneer technologies’ employed by early settlers.
City of Toronto Museums Branding Study (2014)
This assignment was to undertake the development of a new brand identity for the City of Toronto Museums, a collection of 12 historic houses and other facilities that collectively comprised the City of Toronto museum function. The sites included Fort York National Historic Park, Montgomery’s Inn, Spadina House, Gibson House, etc. TCI directed the first phase of the project, which was to gather information about current images and associations held about the museums. A large-scale survey of stakeholders was undertaken (over 1,000 respondents) and staff and stakeholder workshops. This input then fed into a second phase, to develop the actual brand strategy
St. Catharines Museum and Welland Canals Centre Strategic Plan (2014)
With Golder Associates, TCI was involved in the preparation of a new strategic plan for the St. Catharines Museum and Welland Canals Centre. This project involved an extensive community survey; focus group sessions with staff, volunteers and community stakeholders; and public input sessions. An comprehensive environmental scan was undertaken which formed the basis for the strategic plan itself.
McMichael Canadian Art Collection, Creative Learning Centre Business Plan (2014)
TCI undertook a market and financial analysis of a proposal for a ‘Creative Learning Centre’, a new multi-functional adult and family learning centre, at the MCAC. The project involved a best- practices analysis of a number of similar creative centres in art galleries across Canada and the USA, and refinement of the concept based upon this analysis, to optimally suit MCAC. The project is currently under consideration by the Board.
33 TCI Management Consultants