Page 15 - Latinas Powering Forward Whitepaper

Latinas Powering Forward

Voices of Influence

In the age of influencer marketing, Latinas are naturally good at spreading the word about products, culture and
social issues, making them the new leading voice of women across communities. This is illustrated by the top 20
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Latina YouTubers, who collectively have 86 million subscribers around the world. Latinas have their own perspective
about what is good and what matters, which is not always captured by other mainstream voices. They are creating
new places where millions can connect and setting new standards in areas like beauty, fashion, sports, family life and
other interests important to them. They are micro and macro influencers with connections that cross borders into
Latin America and Spain, bringing fresh ideas and creativity to the mainstream American culture.

Latinas Taking Influence to the Next Level

Sean Zanni / Patrick McMullan via Getty Images John Shearer / Getty Images Entertainment via Getty Images Steve Granitz / WireImage via Getty Images

Defining the New Mainstream: Advocating for Women: Thriving Actress and
Businesswoman:
As an actress, singer, dancer, Actress and singer Selena Gómez
fashion designer, producer is a well-known advocate for Colombian actress, Sofía Vergara,
and businesswoman, Jennifer Hispanics and women. She was second on the 2019 Forbes
López has become an American recently became the executive Magazine list of the top 10
icon of beauty and success for producer of a documentary highest-paid women in Hollywood,
women of all backgrounds. JLO about immigration rights, proudly with $44 million in estimated
is #16 on the 2019 Brandwatch embracing her Hispanic heritage earnings. Sofía Vergara has a
report of the top 20 most and history. Gómez claims a spot significant presence in American
followed Instagram accounts on Brandwatch’s top 20 most movies and TV, bringing Latin
with 103 million followers and followed Instagram accounts at visibility to the mainstream.
she has an estimated net worth #5 with 159 million followers. She is a perfect example of how
of $400 million. Her ventures Her advocacy, coupled with her immigrants and Latina women can
include fashion, beauty, fitness, formidable following shows the create extraordinary success in the
and fragrances, among others. positive influence she has on United States.
Limitless, the title of one of her younger generations and stands
hit songs, deftly describes the out as an advocate for women of
extent of her inventiveness and all backgrounds.
achievement.

Sources: “The Top 20 Most Followed Accounts on Instagram.” Brandwatch, 2019 / Berg, Madeline.
“I’ll Do It Myself: Witherspoon, Aniston and Robbie Top this Year’s Highest-Paid Actresses by Taking on Hollywood’s Male Problem.”
Forbes, 2019

15 “Latina YouTubers: Top 20 Hispanic YouTube Stars Influencing Online Video.” MediaKix, 2018.

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