Page 13 - Latinas Powering Forward Whitepaper

Latinas Powering Forward

HARNESSING POWER AND INFLUENCE

Owning It

Motivated by a desire for independence and flexibility,
Latina entrepreneurs find that independent enterprises,
no matter the size, provide greater opportunity for
making the most of their talents and abilities. Latina-owned
employer
According to the Stanford Graduate School of Business,
Latina-owned employer businesses grew 44% from 2007 businesses
to 2015 compared to 19% of all female-owned employer
firms, meaning they have employees on payroll. grew 44%

From 2007 to 2012, all Latina-owned firms, with and from 2007
without employees, grew 87%, eclipsing the growth of
all other female-owned businesses which grew 26%. to 2015.
African American female-owned firms grew 67%, Asian
female-owned firms grew 43% and non-Hispanic White
female-owned firms grew 9%. In many cases, these firms
are run by individual Latinas effectively self-employed or
running family businesses.
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Recognizing

Successful Latina Innovators

Through determination and perseverance, Latina
Tina Aldatz became a successful entrepreneur
and founded Foot Petals, designer shoe inserts
for women. She led her company and personal

life to success while following the “three Rs,”
reputation, resourcefulness and resilience.
These products are currently available in major
retail, online and department stores.
After 10 years, she sold her company for $14 million and has been
widely recognized for her success. Aldatz is now CEO of Savvy
Travelers, selling creative products for resourceful women.

Source: “Tina Aldatz: Footpetals + Savvy Travelers.” Startup Grind Local by Google for
Entrepreneurs, 2016.

11 State of Latino Entrepreneurship. Stanford Graduate School of Business, 2017.

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