Page 19 - Fluid Rx Diagnostics POP Magazine

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tenance intervals are strongly recom- tenance intervals are strongly recom-
mended for vehicles operated under mended for vehicles operated under
severe driving conditions (most cars). severe driving conditions (most cars).
When the uid exceeds 300° damage When the uid exceeds 300° damage
may occur. The metals in the transmis- may occur. The metals in the transmis-
sion, depending on how severely they sion, depending on how severely they
are overheated, may warp and become
are overheated, may warp and become
distorted. distorted.
“SO WITH ALL OF THIS “SO WITH ALL OF THIS
DATA SHOWING THAT DATA SHOWING THAT
TRANSMISSIONS NEED TRANSMISSIONS NEED
SERVICING TO MAINTAIN SERVICING TO MAINTAIN
PERFORMANCE AND PERFORMANCE AND
RELIABILITY, AND TO MEET RELIABILITY, AND TO MEET
THE EXPECTED THE EXPECTED
CONVENTIONAL SERVICE CONVENTIONAL SERVICE
LIFE STANDARD, WHY ARE LIFE STANDARD, WHY ARE
THE OEMS SHIFTING FROM THE OEMS SHIFTING FROM
A REGULAR PREVENTATIVE
A REGULAR PREVENTATIVE
MAINTENANCE SCHEDULE MAINTENANCE SCHEDULE
TO PROMOTING A SEALED TO PROMOTING A SEALED
TRANSMISSION WITH TRANSMISSION WITH
A “LIFETIME FLUID”
A “LIFETIME FLUID”
THAT NEVER REQUIRES THAT NEVER REQUIRES
SERVICING?” SERVICING?”
The industry consensus is that uids
The industry consensus is that uidssales? New car sales are often driven
maintenance prolongs the service life
are good for the lifetime of the uid and
are good for the lifetime of the uid andby J. D. Power Consumer Satisfaction of a vehicle. Therefore, no-maintenance
sales? New car sales are often driven maintenance prolongs the service life
nothing more. Once a uid is dirty and
nothing more. Once a uid is dirty andSurveys. The survey results clearly show practices are more likely market-driven
by J. D. Power Consumer Satisfaction of a vehicle. Therefore, no-maintenance
worn out it must be changed. So with all
worn out it must be changed. So with allthat drivers want cars that they don’t than engineering-driven. And this is
need servicing to maintain performance
that drivers want cars that they don’t than engineering-driven. And this is
Surveys. The survey results clearly show practices are more likely market-driven
of this data showing that transmissions
of this data showing that transmissionsneed to service or maintain. Hence, where the rubber meets the road. SO
need to service or maintain. Hence, where the rubber meets the road. SO need servicing to maintain performancesealed mechanical systems and lifetime -- as Service providers, what is our re-
and reliability, and to meet the expected
convaendtiorenlaialbsileitryv,icaendlifteo smtaenedt athrde,ewxpheycted uids.ealed mechanical systems and lifetimespon-s-ibaislitSy etroviocuerpcruosvtidoemres,r wanhdattois tohuer re-
uids. dealesprsohnipsi?biWlithyetoheorutrhecyusatroemlearsaingdotor the prevaernetatihve OmEaMinstensahnifctiengscfrhoemduale rteogularThe cost of ownership is another major buyindge,aldeorshwiep?oWweheithteor othuer ycaursetolemaesrisng or promporetivnegnatatsievaelemdatirnatnesnmaniscseionscwheitdhuale tofactoTrh.eHocwosmtoufchownilelristhciopsitstoanpoetrhfeormajorto qbuuayliifnyg,thdeoirwderivoinwgehitatboitsouarncdustthoemers “Lifeptirmome oFtliunigd”athsaetalneedvetrranresqmuiisressionsewr-ith arequfiarecdtomr. aHinotwenmanuceh twoillsaitticsofystthtoe pver-formway ttoheqyuoalpifeyrattheeitrhedirivienhgichleabinitstearmnds the vicin“gL?ifeCtiomueldFiltuihda”vtehastonmeevtehrinrgeqtuoiredso ser-hicler’esqwuiarerrdanmtya?inTtehneanpcroegtroamsatisisfgyrethaet ve-of “nwoarmy atlh”eoyr o“spevraetre”t?hDeior vweehuicsle inuitderms withvaicningO?EMCouolfdferiitnhgavFeREsEomSeEthRiVngICEto dofor thicelew’sarwranrrtayntpye?riTohdeapnrdogtrhaem isrsgtreatdiagonofs“ntiocrmtoaol”lsotro“sevaelruea”t?eDaondweshuosew uid durinwgittheawnaOrraEnMtyopfeferiroindgofFtRhEeEveShEicRleVICEowneforrwtihllerawvearrabnotyut ptehreioldowanmdainthte- rstthemdiawghneonsti cuitdooslservtoicesvaaluraeteneaendedshow and dliufertinimgeth euwidasrrarnetyjupsetriaondoothfethr ewvaeyhiclenancoewncear wfoirll wrahviechabhoeutretcheivleodw fmouarinte-and theellmthewmhebnen eu itds osfesrveircveicsinagre unideseded forthaenmd ltiofeltoimwer tuhiedisrcaorestsju?st another wayfreenoailnccheancgaersfaonrdwmhaicyhbehaebrreackeeivjeodb.fourbefoarendthteeyllbtehceommbeednep ltesteodf?seOrrv,icdiongwe uids These marketing programs dramatically just bpeafsosrethtehebyubcekc. oNmoesderevpicleintegd, ?“LOIFr,Ed-o we
are cthoenvOenEtMiosnaslhsifetrinvigcefrloifme satanredgaurdla,rwhy
free oil changes and maybe a brake job.
for them to lower their costs?
It’s interesting to note most OEMs offer These marketing programs dramatically just pass the buck. No servicing, “LIFE-
reduce maintenance costs for both the TIME FLUID” – “SEALED SYSTEM”, re-
auto manufacturer and the driver -- at gardless of the fact that the service is similar models across the board in both reduce maintenance costs for both the TIME FLUID” – “SEALED SYSTEM”, re-
It’s interesting to note most OEMs offerleast until the warranty runs out. It’s a warranted and that it’s good business price points and performance. So then, auto manufacturer and the driver -- at gardless of the fact that the service is
similar models across the board in bothscienti c fact
that uid preventative for the dealership to do so.
what’s the new paradigm shaping car price points and performance. So then,
what’s the new paradigm shaping car
p. 38
p. 38
least until the warranty runs out. It’s a
warranted and that it’s good business for the dealership to do so.
19
scienti c
fact that uid
preventative