Page 53 - 스크린인쇄기술정보지-2024년 6월호-전자출간용

FESPA NEWS Sonja Angere

Advantages of screen printing in the production of promotional gifts

Today, screen printing technology is successful in the
production of advertising materials because it offers a few
The large number of inks and fluids that can be used in
more advantages over digital printing. For example, logos
screen printing also makes purchasing cost-effective. A kilo
that have been applied to promotional items and textiles
of standard branded screen-printing ink can often be
with the help of screen-printing inks are quite durable, this
purchased for approximately 30 euros. A litre of refill ink for
is due to the thickness of the paint. In screen printing, up to
any inkjet printer costs about 80 euros from a renowned
2 mm layers are possible. With digital printing, the ink is
third-party manufacturer. OEM ink in cartridges and tanks
absorbed into the plastic or lies on the printing substrate in
may cost a 1000 euros or more per kilo, depending on the
a very thin layer. As a result, a digital print diminishes and
container.
scratches quicker.

For larger orders of promotional items, a screen-printing
In addition, both screen printing machines and inks can be
process is therefore commonly more cost-effective. This is
adapted exactly to the desired application. Although the
due to the costs of screen production being spread over so
range of materials used in promotional products is very
many pieces that they are not significant for the individual
wide, digital printers usually only uses one type of ink. So, it
product.
must be able to cover all possible surfaces.

May 2024 • 51