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Business Advice By FESPA Staff
No minimum order: the growth of DTF
decoration
Andy Rogers at Stahls’ UK and Europe, garment decoration firm based in
Braintree, UK and Dillingen, Germany, on the cost and speed benefits of direct
to film (DTF) printing.
What are the benefits of DTF printing? How many pieces of print do you need
Where does it fit in the production to do before the new machine pays for
mix? itself?
DTF transfers are great for short runs of transfers. If you are going to start using heat transfers in your
Whereas before the minimum order was 10, now there is no business, and you have selected a partner to provide the
minimum. This means that you can say yes to a job no transfers, it is important to get a high-quality heat press
matter the size. efficiency limit of 43% vs 29% for silicon machine.
cells].
These machines pay for themselves very quickly. The cost
to own a top of the range machine is from less than £1 a
day. This calculation is based on the machine warranty. In
this instance, the heating element has a 30-year warranty
and the framework is five years. To be more conservative,
we used the framework. In this case, the cost of the press
(£1,720) is divided between those five years: around 94p a
day. But in reality it would last longer. Paying off is possible
with between 110 and 600 shirts for the most expensive
heat press.
May 2024 • 49