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     Business Advice                    By FESPA Staff
               No minimum order: the growth of DTF
               decoration
               Andy Rogers at Stahls’ UK and Europe, garment decoration firm based in
               Braintree, UK and Dillingen, Germany, on the cost and speed benefits of direct
               to film (DTF) printing.
               What are the benefits of DTF printing?  How many pieces of print do you need
               Where does it fit in the production             to do before the new machine pays for
               mix?                                            itself?
               DTF transfers are great for short runs of transfers.   If you are going to start using heat transfers in your
               Whereas before the minimum order was 10, now there is no   business, and you have selected a partner to provide the
               minimum. This means that you can say yes to a job no   transfers, it is important to get a high-quality heat press
               matter the size. efficiency limit of 43% vs 29% for silicon   machine.
               cells].
                                                               These machines pay for themselves very quickly. The cost
                                                               to own a top of the range machine is from less than £1 a
                                                               day. This calculation is based on the machine warranty. In
                                                               this instance, the heating element has a 30-year warranty
                                                               and the framework is five years. To be more conservative,
                                                               we used the framework. In this case, the cost of the press
                                                               (£1,720) is divided between those five years: around 94p a
                                                               day. But in reality it would last longer. Paying off is possible
                                                               with between 110 and 600 shirts for the most expensive
                                                               heat press.
                                                                                               May  2024 • 49
     	
