Page 56 - Packaging News Mar-Apr 2020

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PACKAGING INNOVATION | www.packagingnews.com.au | March-April 2020
Pushing packaging boundaries in Paris
Porte de Versailles, south of Paris, was the place to be in late January for anyone with a keen eye on trends in the premium packaging space. The annual ADF & PCD fair attracted 650 exhibitors and more than 10,000 visitors over two days. On assignment for PKN, Dominique Huret of Cape Decisions walked the aisles to discover these gems.
2GOOD HAIR DAY Kao Cape aerosol hair spray has a new push button
that works as a lever to reduce, by 40 per cent (=14N), the force needed to deliver the product. Designed ergonomically, the button is activated at the touch of a finger and shaped in order to help
the consumer finger to direct the spray accurately. The can also sports a recess for easy hold. SUPPLIERS: TOYO AEROSOL INDUSTRY CO, TOYO SEIKAON AND DAIWA CAN COMPANY.
3THINK THIN
At just 15ml thick, the bottle for Lancome’s Idôle is designed to fit
in the hand like a smartphone. The thinnest of its kind on the market, the glass bottle does not even stand up! Lancome owner L’Oréal has admitted the development of the bottle involved pushed the boundaries of glassmaking expertise. The vial is encircled by a metal frame and topped with a tiny, extra-light cap. SUPPLIERS: POCHET / QUALIPAC–
GLASS; QUALIPAC; AXILONE, SILGAN – CLOSURES
1DEFTLY DOES IT
New household brand Deft brings the patented Anyway Spray technology, winner of the ADF
Award in 2017, to market. The pack offers a 360° delivery, 100 per cent restitution, fine mist, and zero emission propellant thanks to compressed air. SUPPLIER: DEFT
5HAND WASH SHAPES UP The Kao Bioré U Foam Stamps hand wash dispenser distributes
flower-shaped doses of foam, using only one hand. The system allows for different shapes of foam to be dispensed. The nozzle features a flat plate and a push ring design, which makes the package
appealing for children. SUPPLIER: YOSHINO KOGYOSHO CO
4PLASTIC IS CHIC
Yves Saint Laurent Serum Reboot is a good illustration of the growth in refillable solutions for the luxury market. The outer over-moulded PETG jar is lacquered in four different colours for the four variants in the range. The collar and the cap are designed to be reused, while the refill is inserted in a thin soda-lime glass vial, including the pump system. The vial is designed to look like it is levitating within the outer jar. A clip attaching or binding the two is achieved via a bayonet system.
SUPPLIER: ALBEA – OUTER JAR; FLACOPHARM – INNER VIAL