Page 57 - Packaging News Mar-Apr 2020

March-April 2020 | www.packagingnews.com.au | PACKAGING INNOVATION
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6IN THE COLOUR ZONE
‘Colour Zone’ makeup presents a concept similar to ‘parallel universe’, an unknown zone of endless imagination and possibilities. The packaging is designed to resemble a UFO,
ready to traverse and explore in the colour zone. On each pack, there is a strong complementary colour combination, implying that everyone’s inner side is a multiple and complex proposition which can radiate endless emotional colours.
SUPPLIER: SHANGHAI NIANXIANG BRAND DESIGN & CONSULTING
7DIGITAL BY DESIGN
Times Square is a digital perfume bottle that blends functionality with cosmetic demands. With the built-in display and speaker,
the consumer can personalise the bottle using its USB port. The flacon is primarily designed for use at the point of
sale. The battery runs for
approximately three months in standby mode. It is rechargeable and refillable. The product won a Red Dot Award 2019 in the product design category. SUPPLIER: HEINZ GLAS GMBH
9FLEXIBLE FRENCH SOPHISTICATION The Paco Rabane Pacollection is a disruptive innovation targeted at the fragrance sector. The packaging feels like a soft and flexible pouch. It is a sophisticated construction of an inner pouch, foam layer and several layers of laminates welded together with
special equipment. The development took 18
months of research and 64 different trials before
the final pack. A dedicated factory was created to
automate its production. The next step in
development is a refillable version.
SUPPLIERS: PINARD EMBALLAGE, TNT MANUFACTURING, SILGAN, TESEM
10LEGO STYLE
Stonebrick is a new line of makeup
developed for South Korea’s largest
retailer. This is the first fully customisable range with individual components
joining magnetically to create custom collections. The individual eyeshadow, lipsticks and face product colour bricks also connect magnetically onto a choice of base sizes, allowing endless combinations and promoting collectability.
8SUSTAINABILITY IN THE BAG This ready-to-use bag, created by designer Giorgio Fabbim, has zero plastic in the packaging materials.
The handle is made of TENCEL, a 100 per cent bio-sourced fibre created from FSC-certified eucalyptus and spruce. The paper is 100 per cent post-consumer waste, made from recycled fibres. The printing, assembly and finishing components are soya-based inks, water-based glues and spot varnish respectively. The blue colour selected is close to Classic Blue, the pantone colour of the year 2020, evoking serenity and a sense of calm.
SUPPLIER: PROCOS FRANCE