Page 41 - AdNews Magazine May-June 2022

Meet the Team
The IAB Australia team.
TACKLING
With a focus on providing education and training for the industry, IAB Australia has been busy overcoming the obstacles of the pan- demic to continue to do this.
INDUSTRY
The industry body for online advertising has grown from five senior executives to a team of seven, with members spread out across Sydney and Melbourne.
CHALLENGES
IAB Australia CEO Gai Le Roy says the small, but focused team was able to pivot quickly during the pandemic lockdowns and restrictions to continue to reach industry members.
Digital marketing has seen many changes over recent years. We speak to IAB Australia boss Gai Le Roy on the challenges and opportunities ahead for the sector.
“The IAB is at the centre of the digital advertising industry and our events have always been central to bringing the community together,” Le Roy says. “We were able to pivot our approach to provide the market with edu- cation and inspiration through webinars, podcasts, and publications, but we couldn’t address the lack of networking and creation of industry connections and friendships. 2022 is shaping up to be a great panacea in
this regard.”
Last year, the organisation was able to meet its goals in connecting
and supporting members, with its membership numbers reaching record levels. IAB Australia also doubled the number of people regularly con- suming its Industry Reports, weekly newsletters, and attending its brief- ings and webinars.
The group also launched a range of free and low-cost training pro- grammes for the industry.
“Perhaps the biggest project undertaken last year was a comprehen- sive review of the digital audience ratings system which resulted in the
WORDS BY
MARIAM CHEIK-HUSSEIN
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