Page 43 - AdNews Magazine May-June 2022

JENN THOMAS•HEAD OF MARKETING AND MEMBERSHIP
What’s your one key goal for 2022?
I would love to bring everyone back together through our events and our initiatives such as the mentorship program. I am also keen to continue to grow the IAB brand and help our members
and the broader industry with at least one aspect of their digital advertising business around data, privacy, ad effectiveness and/or measurement.
What’s the hardest part of your role?
I’m torn between two priorities
- growing and nurturing our large member base as well as marketing the IAB brand. The hardest part is that every week one of those priorities gets more love than the other and it doesn’t always align with my motivation
for that week. I often find my best marketing ideas come during
the weeks I should be member focused, and when I’m working on IAB brand work I find I’m really missing catching up with our members.
What attracted you to IAB?
I can’t lie – the main reason was the opportunity to work under the great leadership of Gai Le Roy and alongside such a strong team who I learn from and collaborate with daily. On a secondary level the opportunity to gain an in-depth knowledge of areas of digital that were new to me, and the chance to work with a broad member base, getting to know the people and the businesses in new ways were also very strong draw cards.
NATALIE STANBURY•DIRECTOR OF RESEARCH
What does a typical day look like for you?
It either involves meeting with IAB members and working together to help solve measurement and research challenges or I’m focused on ways to develop and communicate good quality trade research and case studies. Monthly council meetings are also a highlight because while I’m guiding, project managing and pitching in on council projects including developing whitepapers, training, research, and data analysis, I also get to know more about each member’s businesses and measurement expertise.
What attracted you to IAB?
I get huge personal satisfaction and energy from working as part of IAB’s small team. We have complementary
skills, and all share a passion for achieving results to support diversity in digital advertising, but we are also deeply committed to nurturing and developing the people in our industry which positively impacts individuals and the future of our industry.
The opportunity for continuous learning also makes me love being involved in what we do at the IAB. There is constant change in our industry and helping provide clarity always keeps things interesting.
What issues are you focused
on for 2022?
My big focus is Iris, the new digital content measurement system, being built by Ipsos to deliver independent and transparent data built on a robust methodology. I am working a launch for mid-2022.
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