Page 38 - Packaging News Magazine Jan-Feb 2019
P. 38

Wagner Prestige Labels
is moving into inkjet printing, with a new Epson SurePress L-4033AW as the centrepiece of its new production suite.
BWagner makes inkjet move
ASED in Wetherill Park, NSW, tablished ourselves in many other Galea and the Wagner team re- 80-year-old converter Wagner areas of printing this was going to be viewed the printing process, finish, Prestige Labels has been in co- the next step. With the changing quality and longevity of digital ma- lour labels for the past three market and frequent improvements chines on the market and, again, it decades, and runs letterpress, in new and improved digital presses was the quality the SurePress could screen and flexo systems, plus we had to look at Epson as it has al- provide that impressed them most.
a small digital toner printer. ways been a market leader in inkjet “The SurePress offered a point of Wagner Labels production manag- machines. When we did, the Sure- difference for our customers, an al-
er Chris Galea explains, “We have established ourselves in running small, specialty work such as cos- metics, pharmaceuticals, food and wine labels. However, our new Sure- Press has enabled us to increase our capacity to do these types of jobs, and widen our market even further. With less setup and material, it is easier to run multiple jobs in a quick- er and more efficient manner. The L-4033AW is capable of running labels just over 900mm which, com- bined with the lightfast and long- lasting inks, means we can print larger outdoor labels as well.”
Wagner looked at several systems before opting for the Epson, says Ga- lea. “We had already stepped into the digital market with the toner- based printer, and quickly noticed the impact and continual benefits of using this machine, so we started to look at the digital printing process on a larger scale. Having already es-
Press L-4033AW stood out above the competition.”
Galea and the Wagner team’s pri- mary concern was that the quality of print from the company’s new label press had to be second to none.
“Having always produced high quality, high definition work on our conventional printing presses using a combination of film, plates, ink and equipment, we were looking for a machine that would fit in with our already-varied printing dynamic,” Galea says.
“We also had to factor in the nu- merous forms the machine could print, including different coated or uncoated substrates, maximum width, the addition of white ink and a fuller colour gamut. With the addi- tion of white, orange and green ink to the usual CMYK, as well as not needing to treat material prior to printing, the SurePress L-4033AW ticked all of these boxes and more.”
Into inkjet: Brad Kiehne operates Wagner Labels’ new Epson SurePress L-4033AW.
ternative to their range of labels while keeping the quality and co- lours of their products consistent. This is also in part due to the part- nership and match between Epson hardware and Esko software, being able to provide even more options and better support,” he says.
“By using the inkjet method of CMYKOG, as well as Esko software, the SurePress L-4033AW has been able to provide consistent prints time and time again, while also reaching a majority of the PMS colour gamut with little to no calibration and no loss of set-up time.”
Galea says this helps the company provide customers with the widest range of quality labels across their en- tire range of products. “In short, we can now provide our clients with the more efficient one-stop-shop solution of having their labels designed and printed all under one roof at a more competitive cost than ever before.” ■
January-February 2019

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