Page 49 - Packaging News Magazine Jan-Feb 2019
P. 49

January-February 2019
P&G cleans up
home care packaging
Procter and Gamble has teamed up with TerraCycle in an Aussie-first national recycling program for dish care products and air fresheners.
THE Dish and Air Care Recycling Program will enable consumers to ship all brands of dish care products and air fresheners to TerraCycle free of charge, where they will be recycled into raw materials for manufacture.
According to Vivek Gupta, vice president and managing director of Fairy and Ambi-Pur manufacturer Procter and Gamble the program is designed to encourage responsible consumption of its brands.
“Fairy is the fastest growing dish care brand in Australia. We are proud to introduce a solution to make these brands 100 per cent recy- clable,” Gupta says.
“We expect to see strong support from our retail partners to drive awareness of this program with shoppers. The good news is, while Procter and Gamble is investing in the program, this solution is open to all brands of products within these categories.”
The program will accept dish- washing liquid bottles and caps, flexible packaging for tablets, air freshener cans and spray bottles, plug-in air-fresheners and refills, and clip-on car fresheners and refills as well as outer packaging.
Tom Szaky, founder and CEO of TerraCycle, says there are plenty of waste recycling opportunities in the program.
“The Dish and Air Care Recycling Program builds on an incredible partnership between TerraCycle and Procter and Gamble that continues to make ‘non-recyclable’ consumer products recyclable, including dish care products and air fresheners in Australia and used nappies in Hol- land, and additional products like razors via other programs in North America, UK and Asia,” he says.
Previously, Procter and Gamble, Suez, and TerraCycle teamed up to launch the world’s first shampoo bottle made from 25 per cent recy- cled beach plastic in a ground-break- ing initiative that won the duo the UN Momentum for Change award.
“Australians can expect to see more waste diverted from landfill and incineration, reducing the coun- try’s contribution to climate change and plastic waste ending up in the world’s oceans,” Skazy says
According to Skazy, PKN readers should stay tuned as this is just the beginning of the Terracycle and P&G partnership in Australia and there will be more to come. ■
Thriving in 21 countries with the aim to eliminate the idea of waste, TerraCycle is a global recycling company that recycles the traditionally ‘non-recyclable’.
‘Non-recyclable’ waste is waste that normal kerbside recycling won’t accept such as toothbrushes, coffee capsules and cigarette butts.
With the help of some 80 million people worldwide, TerraCycle has diverted over 4.1 billion pieces of waste from landfill and raised over $21 million for schools and non-profits around the world.
TerraCycle operates free recycling programs that enable Australians to collect and send their waste to TerraCycle free of charge, while generating donations for their favourite school or non-profit organisation.
Some of its major brand partnerships include Colgate, L’Oréal, and Procter & Gamble. These partnerships enable Australians to recycle their oral care, beauty products, and dish and
air care products that standard kerbside collection won’t accept.
For each unit of waste sent to TerraCycle, participants earn two cents toward their nominated school or charity.
Alongside TerraCycle’s free recycling programs, it also sells Zero Waste Boxes that can be purchased online in order to recycle other items such as office supplies, cigarette butts, plastic gloves, safety equipment and more.
No time to waste: the Dish and Air Care Recycling Program is another step forward in meeting plastics recycling targets.

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