Page 47 - Packaging News July - August 2019

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SNACKS & CONVENIENCE PACKAGING
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Tatua has convenience in the bag
New Zealand’s Tatua Dairy Company has launched a new pouch range using the Ecolean film and pouch system – the first time this has been used in the value-add cream category in the region.
TATUA Dairy Company’s 1kg Culinary and Whipping Cream, Mascarpone, Cheese Sauce and Sour Cream prod- ucts, among others in the range, are now packaged in the new Ecolean pouches and filled on Ecolean lines.
In order to reduce the plastic content, the Ecolean package is made of up to 35 per cent dolomite (by weight), a recycled element.
According to Susanne Rolfe, Tatua’s GM of market- ing and sales, the new pouch- es are better for retailers, con- sumers, and the environment.
“Replacing approximately a third of our plastic use with in- novative natural minerals like chalk is a small yet significant step in the right direction.
“We’re the first company in New Zealand to use Ecolean packaging, and it has been approved for soft plastic recycling,” she said.
Rolfe added that the pouch- es stand up steadily on the shelf, and are resealable, making for less waste.
Mark Easton, sales manager of Ecolean in ANZ, told PKN: “Ecolean packages come ready to fill, pre-converted – a major point of difference to other products on the market, re- ducing the need for chemicals and complex sterilisation pro- cesses at the customer’s site.
“Ecolean filling line solu- tions are designed to maxi- mise production capacity, minimising downtime while reducing resources and costs such as cost of operation and ownership, and lowering en- vironmental impact with less use of electricity, compressed air, and water,” adds Easton, noting that they use no water during the filling processes.
Rolfe points out the user benefits of the new pouches: “Because they’re made from thin film, our pouches let you squeeze out every last drop and fold the pouch flat for minimal waste: less than three percent, to be exact. The controlled opening slot and air-filled handle also means the pouch is easy to grip, hold and use – making cooking a breeze,” she says.
Easton says that there has been growing uptake in a number of markets for high viscosity dairy prod- ucts that would otherwise be packed in a plastic tub. The Tatua cream project is similar to another Ecolean adoption by Mexican dairy
firm Alpura. ■
LEFT AND TOP: Tatua is using Ecolean packaging for the first time in NZ.
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